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Article summary Samenvatting: Marketing Management Artikelen Main findings and implications
- Study guide • 8 pages • 2020
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- $7.15
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Complete and elaborate overview of the mandatory articles of the 3rd year course 'Marketing management'. Including references, graphs etcetera). This summary consists of the following articles: 
▪ De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review,
▪ Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐ Like Framings. Psychology & Market...
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